Founded in January 2006, Power Balance is committed to bringing performance innovation to every athlete in the world from professional to recreational. We want everyone, no matter their level of activity, to maximize their potential and live life to the fullest. We are committed to creating quality, innovative products for those who live active lifestyles and are looking for an edge. Power Balance athletes vary widely across sports and disciplines but have one thing in common: they believe in Power Balance. For many ­ performance is critical to their success. Power Balance is dedicated to compassionate business practices, a firm belief in our product, and helping people every day. The founders of Power Balance have always believed in the benefits of various holistic practices and Eastern philosophies and set out to develop a product to more easily and affordably embody these beliefs.